Fewer Fields in a Form Drives Conversions

We often get asked by clients how many fields to include in online forms such as forms on a Contact Us page or an email newsletter signup form.

We recently came across an infographic from FormStack (a provider of online forms that we use on our own websites) that shared the results of research into "best practices" for maximizing form conversions. All studies confirmed that, as we regularly advise clients, fewer form fields increases conversions (i.e., submissions).