Law Firm Email Marketing Benchmarks and Best Practices for 2013

We wanted to share the most recently computed average rates for key performance metrics for law firm email marketing campaigns in 2013 (based on the approximately 4.8 million emails sent by our law firm accounts during 2013).

Here's what we found for the first half of 2013 (i.e., emails sent by our law firm accounts between January 1, 2013, and June 30, 2013):

• Average Open Rate: 19.37%
• Average Clickthrough Rate: 2.88%
• Average Conversion Rate: 14.85%
• Average Bounce Rate: 2.98%
• Average Unsubscribe Rate: 0.21%

And for the second half of 2013 (i.e., emails sent between July 1, 2013, and December 31, 2013):