LawyerCasting

Is Your Law Firm Website Copy Client-Centric (Good) or Lawyer-Centric (Bad)?

When drafting copy for a website, law firms often tend to employ legal industry jargon that may be difficult for prospective clients to understand. They may also describe successes using terms of art that are not meaningful to site visitors. While writing clear and understandable website copy in plain English (using active verbs) can be challenging, investing the time to do so can pay dividends in terms of increased visitor engagement and better conversion of visits into leads.

The usability expects at Nielsen Norman Group (NNG) offer 3 essential guidelines for writing what they call "user-centric" website copy.

Announcing the Launch of Salesforce.com Consulting Division for Law Firms

We're happy to announce the launch of our new "cloud consulting" division that will focus on offering Salesforce.com consulting services to law firms.

Salesforce.com is the #1 cloud-based CRM application in the world with a user community exceeding 1 million users. The core application is extended by hundreds of differents apps created by a large community of Salesforce developers to meet diverse functional needs.

While Salesforce has not made the same inroads into the legal community as it has in other industries, we see Salesforce as an exceptional tool for law firms and attorneys for practice management and marketing that law firm marketers and administrators should consider as an option when upgrading their firms' practice management and marketing functions.

For example, when managing cases and other matters, Salesforce enables attorneys to:

• Track the status of key matter tasks, documents and deadlines with matter Dashboards
• Create "exception" reports to identify missing documents and unfinished tasks
• Assign tasks to individual attorneys, paralegals or other staff members and set deadlines
• Create custom document templates from your frequently used documents and forms that can be populated with data from your contact fields
• Update clients on matter status at key intervals
• Integrate with third party applications to import data relevant to pending matters directly into Salesforce