When we speak with law firms about developing and designing a new website, many express the wish for some interactivity on their website homepage. The goal is to highlight, for example, certain success stories, or industries where the firm has expertise, and interactive applications (like Flash) do a good job of drawing visitors' attention to such content.
Alas, it's been over a year since Steve Jobs' penned his famous "Thoughts on Flash" explaining why iPods, iPads and iPhones don't run Flash (which is still the case, although there are apps available for the iPad that allow users to view Flash).
Given the popularity of Apple devices, and the obvious importance of catering to the broadest audience possible, we've started recommending that firms avoid Flash and use Javascript instead to create interactive slideshows if they want some pizzazz on the homepage of their website. See examples of slideshows on our websites at http://www.emonlinemedia.com and http://www.elawmarketing.com.
We've got two law firm websites in production that will feature even more impressive slideshows.
Of course, for some applications, like Flash holiday cards for law firms, the animation desired is so complex that one must resort to Flash. In which case, when a firm distributes a link to a Flash holiday card to clients via email, we'd recommend a little disclaimer that the card won't run on an Apple device, and thus should be viewed on another computer or device.
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