The video below produced by the personal injury law firm of Trolman, Glaser & Lichtman in New York is a good example of a law firm video that is refreshingly creative and innovative - essentially, the video pokes fun at personal injury lawyers by acknowledging - "tongue in cheek" - the public's perception that personal injury lawyers commence lawsuits on the flimsiest grounds (in the video, a prospective client is claiming he suffered "pain and suffering" when power was lost during a stellar performance on his favorite video game; he now wants to sue the utility).
A firm that can produce a video like this that promotes its expertise with humor is going to have a winner.
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