In the past we've written about why it's better to display keyword-rich content on your law firm website or blog as HTML text instead of Flash, notwithstanding Google's constantly improving ability to index content in Flash files.
There's a technique you can use to see how Google views the HTML text on your website or blog. First, search for your website or blog in a Google search. Then click the "cached" link. Then, on the next screen, click the "text only version" link on the far right. The resulting screen will show you how the text on your site or blog appears to Google.
As Google explains, if important content isn't visible in the text-only version of the page, it may be because it's embedded in an image or otherwise unavailable to search engines. But, of course, to maximize search engine visibility for various keywords, you want those keywords to be as visible to Google as possible. So the ideal remains to display them as text on your website or blog.
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