Rather than competing, seems email and social media are complementary tools. According to a recent Marketing Sherpa survey, about 80% of marketers agree that sharing email content on social media sites "extends the reach of email content to new markets," and "increases brand reputation and awareness." So it makes sense to embed social sharing tools within your email marketing campaigns (similar to how the "forward to a friend" option has long been included in emails).
See the chart below then click here to read more about the survey.
Do You Agree or Disagree That Social Sharing...
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