More and more business professionals are consuming emails on mobile devices such as Blackberries. I'm a Blackberry devotee myself, and regular use has reinforced the importance of "best practices" in email design to ensure that alerts and newsletters are readable on Blackberries.
We've blog before about email design best practices. In the case of Blackberries, it's very important that you:
1. Design banner graphics that are short. Otherwise, Blackberry users have to scroll down too much to get to your main message. Good design can deliver short, but visually appealing banners for regular email users that can still work well with Blackberries.
2. You use ALT tags to describe your images so at least Blackberry users will know the nature of the images they are not seeing.
3. Position key body copy (e.g., alert headlines, calls-to-action) in the lefthand column so Blackberry users will see them immediately at the top of their screen after they start scrolling to read the message (that is, Blackberries won't respect your multi-column layouts - instead, lefthand column is displayed first, then columns to the right).
And on the lighter side, here's a very funny critique of Blackberry users from Jerry Seinfeld.
Comments