We are pleased to announce a complimentary webinar series focused on Internet marketing "best practices" for law firms and lawyers. The webinars will be held on Tuesdays at 12:30 PM EST throughout the summer and fall on the dates set forth below. There is no charge to attend!
Don't worry if you can't make a particular presentation. All will be recorded and available for download after the webinar.
Browse the list of topics below, then click a "register" link to sign up for one or more webinars.
Tuesday, August 11, 2009: Boosting Event Registrations With Online RSVP Forms
Learn how online RSVP forms can be used to (i) increase event registrations through features such as pre-populated forms, and (ii) automate event management tasks using online databases for registration capture.
Register
Tuesday, August 18, 2009: Maximizing Email Deliverability: Private IP & Authentication
Email marketing is NOT just about sending emails; it's about getting your emails delivered! Learn what tools are available to maximize deliverability of firm email alerts and newsletter past filters and into client inboxes.
Register
Tuesday, August 25, 2009: How to Generate New Business From Podcasts
Learn how to use professionally produced podcasts and landing pages to generate new business. The presentation will explore a case study of one company that used a simple podcast to generate millions of dollars in new revenue.
Register
Tuesday, September 8, 2009: The Marketing Value of Niche Practice Microsites
Microsites are mini-websites focused on a niche practice area offering targeted resources such as articles and directories to visitors. Learn how to use microsites to more effectively promote niche practice areas to prospective clients.
Tuesday, September 15, 2009: The Top 10 SEO Best Practices for a Law Firm Website
Search engines drive a sizeable percentage of traffic to law firm websites. Accordingly, in order to maximize the number of leads and other business development opportunities generated by your firm's website, it's critical that the website comply with search engine optimization "best practices."
Tuesday, September 22, 2009: The Top 10 Law Firm Email Marketing Best Practices
From layout to banner sizes to subject lines, learn about the "best practices" that will help maximize readership of your firm's email alerts and newsletter, and facilitate conversion of readership into leads.
Tuesday, September 29, 2009: The Top 10 Law Firm Website Design Best Practices
Is your firm's website easy to navigate? Does it speak to your target audience? Learn about key design principles that can help maximize the ROI from your firm's website.
Tuesday, October 13, 2009: The Top 10 Law Firm Webcast Best Practices
Due to tough economic conditions, corporate travel budgets have been slashed. Which makes remote webcasts the ideal tool for cost-effectively promoting your expertise to a captive audience of potential clients. Learn the "best practices" for successful webcasts.
Tuesday, October 20, 2009: The Top 10 Social Media Best Practices for Lawyers
LinkedIn, Twitter and other social media tools have become increasingly popular within the legal community. Learn the "best practices" for using these tools for legal marketing and business development.
Tuesday, October 27, 2009: The Top 10 White Paper Marketing Best Practices
White papers on a niche legal topic are a powerful tool for promoting a lawyer's expertise. Learn the "best practices" for writing, designing and promoting white papers.
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