MarketingSherpa recently published a case study of a catalog retailer that took advantage of the growing trend toward "green" marketing by transitioning customers from a paper to an electronic catalog. Among the positive outcomes was unsolicited and enthusiastic feedback from environmentally conscious customers that the company had incorporated a green option that cut down on paper waste.
We think law firms should be thinking in the same direction for this coming holiday season in light of the strong trend towards green marketing. Electronic holiday cards programmed using Flash demonstrate both technical savvy and concern for the environment - both positive messages to send to clients that build goodwill. E-cards also generally cost less than print alternatives.
Click here to view our latest Flash e-card samples (see links in left sidebar; make sure to turn up your volume).
Contact us if you are interested in an electronic holiday card for this coming holiday season.
Click here to access the MarketingSherpa case study referenced above.
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