A recent AdAge article recently highlighted how Twitter is turning into a boon for local businesses that are able to alert followers to deals when they're in position to act on them. While this model may not work for law firms selling services, the equivalent might be providing quick answers to "tweeted" questions of a local nature (that is, responding to questions relevant to a local jurisdiction such as a child support question related to New York). Tie in GPS technology that would allow users to quickly locate local businesses on the same device from which they are Twittering, responding to a Tweet could bring a potential client in the door within minutes.
Any thoughts on how Twitter might become a killer app for small, local law firms would be appreciated.
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