A panel of SEO experts convened at Search Marketing Expo shared research and their own personal views on what SEO tactics work, and which don't. Highlights from the aimclear blog:
- Most experts agree that keyword use in the title tag remains highly important. Further research shows there’s a high correlation with ranking well and having the keyword you are targeting as the very first words in your title tag.
- There's a majority consensus that the meta keywords tag is not used at all.
- Surprisingly, H1 tags had a low correlation with rankings (although the experts say you should definitely still optimize them).
- Alt text showed a higher correlation with high rankings, indicating there is good reason to spend time on this.
- Research showed high correlation between good results and keyword usage in the domain & subdomain path (with keywords in the domain name providing the best results).
- Link popularity remains a highly significant indicator of good rankings. In terms of inbound links, Google appears to stress trust /authority of the linking domain, anchor text of inbound links, and on page keyword usage.
- Freshness of page creation has a significant impact, with existence of unique content on a page having a very strong impact.
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