If you are a lawyer and want to use YouTube as a marketing tool, then do it right. Which means, among other things, high-quality videos (e.g., well-scripted, good lighting), and ensuring compliance with any applicable rules of professional conduct (for example, the Florida bar forbids client testimonials). That's the advice from Gina F. Rubel, Esq., the President and CEO of Furia Rubel Communications, who also discusses the potential benefits lawyers can reap from an effective online video presence in her recent post at The Legal Intelligencer Blog.
For those attorneys who decide to publish video on YouTube, Rubel points out several advantages of that particular site.
- First, she notes that YouTube is very popular--Alexa.com currently ranks YouTube fourth in its list of the top U.S. Web sites.
- Second, Rubel recounts how she searched YouTube and found thousands of lawyer videos already published there; lawyers are already using YouTube.
- Third, she quotes Gerry Oginski, a personal injury lawyer in Great Neck, NY, as pointing out that YouTube offers a free platform and that video gives lawyers a much greater opportunity to present their message to potential clients, without the truncation that necessarily occurs in other forms of advertising.
Rubel also quotes a summary of the pros and cons of using YouTube from Adrian Lurssen, Director of Communications at JD Supra. For further details of Gina Rubel's overall enthusiastic--but practical--assessment of YouTube's usefulness for lawyers, as well as Lurssen's pros and cons, read the full blog entry.
To help lawyers and law firms shoot quality video, eLawMarketing now offers a nationwide network of videographers who will come to your office in any major city in the United States. Once the video is shot, we'll edit and finalize it, and then promote it across multiple channels on the Web.
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