In the past, we've explained why it's important for law firms that distribute email alerts, newsletters and invitations to start employing authentication as a tool to maximize their deliverability. As an illustration of the value of authentication, consider the screenshots of excerpts from two email reputation reports below - the first was run against a law firm email alert that did not use authentication; the second is the report for an alert that did. The red flags that show up in the reputation report excerpt of the first email demonstrate a higher risk of filtering due to lack of authentication. This risk is heightened as more corporate domains roll out anti-spam technology that incorporate Sender ID and Sender Reputation scores (the link is to an article about anti-spam technologies available with Exchange Server, which has a huge market share).
Report 1: No Authentication (click screenshot for full size image)
Report 2: Authenticated (click screenshot for full size image)
Of course, in addition to authentication, firms seeking maximum deliverability should also be using unique IP addresses and custom domains. Additional sections of a reputation report would assess the reputation of these elements of your emails.
Comments