Many law firm and lawyer blogs run on Word Press, which we find is an excellent platform if you (or an employee or hired gun) have the technical skills to deploy and manage it. For those using Word Press, you should check out this article on tips to maximize the search engine visibility of your Word Press blog. The article walks through a bunch of "best practices" that would apply to any blog, and shows you how to implement them on Word Press with the appropriate plugins and code. Tips include:
- Optimizing title tags
- Optimizing description tags
- Avoiding duplicate content
- Populating ALT tags for images
- Using "bread crumbs" navigation
- and more..
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