Is your law firm using online video as a marketing tool? If not, you may want to consider creating an online video presence in 2009. Studies continue to confirm that online video is big, and expected to get even bigger next year.
Take another recent survey by PermissionTV, which found, among other things, that marketers will allocate substantial resources to online video in 2009. Here are other key findings from the survey:
- 71% believe that online video can help build brand awareness;
- 67% say online video--more than social media, search engines, and podcasts--will be the main focus of their digital marketing campaigns for 2009;
- 63% are likely to invest in a branded content/video destination in 2009;
- 52% expect to implement or extend an online video campaign during the second quarter of 2009;
- 47% expect online video to generate more leads for their businesses;
- 44% believe online video will improve customer loyalty; and
- 41% see that online video will convert customers.
You can use online video to build awareness of your law firm, as well as keep clients informed about developments in areas of law relevant to their businesses. Given the appeal of Internet video to the general public, businesses, and marketers, it makes sense to consider establishing or extending your law firm's online video presence in 2009. With our nationwide network of videographers, we can help ensure that your firm's videos are professionally produced, edited and promoted.
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