As a followup to our post earlier this morning recommending that law firms boost their email marketing during the current downturn, just came across another chart from MarketingSherpa showing that B2B marketers are focusing heavily on email marketing during the downturn. In particular, 28% of B2B marketers are seeing a "substantial increase" in spending for email marketing to house lists, while another 32% are seeing at least "some increase" in such spending. Only 3% forecast a reduction in spending on email marketing.
The bottom line is that targeted law firm email newsletters and alerts remain a low cost marketing tool that resonates well with existing clients and will regularly remind them of the firm's expertise so they think of your firm first when an opportunity for new business arises.
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