The goal of law firm SEO is to position your blog or website as high as possible in search engine results generated by queries using keywords or phrases relevant to your firm's specialties. How high is high enough?
According to a April 2008 study conducted by JupiterResearch, a steadily increasing percentage of search engine users are not looking past results displayed on the first page (up to 68% in 2008 from 62% in 2006, 60% in 2004, and 48% in 2002). 92% don't look past the first 3 pages of results.
Here's a chart of the findings published on the Yahoo Search Marketing blog (click image below to view a larger screenshot):
Which highlights the importance of employing search engine optimization "best practices" on your law firm website or blog. Contact us about our law firm SEO audits.
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