Securing inbound links to your law firm website or lawyer blog from topically related third party websites and blogs is a well accepted (indeed critical) search engine optimization strategy (for an older article on the subject, see here). Google itself stresses the importance of seeking inbound links from other websites topically related to your own.
For lawyer bloggers, one element of this strategy is submitting your blog to all of the leading lawyer blog (or "blawg") directories - a simple step that will get you inbound links from these topically related sites. An added benefit of adding your blog to these directories is that many bloggers browse these sites looking for new and interesting blogs in their area of expertise. They may find and start following your blog, reference some of your posts, and voila! - you now have some additional inbound links.
Here's a short list of links to the submission pages for the leading law blog directories:
- ABA Blawg Directory
- Justia Blawg Search
- Blawg.org (to submit a blog, you must first register as a user)
- A Taxonomy of Legal Blogs (not clear how to submit - recommend sending an email to the editor - see lefthand column)
- myHQ (email to submit appears at the top of the page)
- USLaw.com Law Blog Directory
Also consider volunteering to host a blawg carnival on your blog - essentially a tongue-in-cheek review of interesting posts during the week you are the host. It's fun and will get your name out in the blogging community.
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