Survey Finds Senior Business Execs Are Heavy Consumers of Digital Media

For law firms wondering whether digital marketing initiatives can help them reach prospective corporate clients, a 2007 Ipsos MediaCT survey found that senior corporate executives are heavy consumers of digital media. For example, the survey found that nearly half of C-level executives had watched online video on their computers, while one-third of respondents said they read blogs.

Time to start considering online video, blogs and podcasts as marketing and business development tools.