Despite their critical importance to a law firm’s marketing efforts, many law firm websites remain outdated – having been designed and launched several years ago when Internet marketing technologies were far less advanced than they are today. As a result, many law firms are not capitalizing on new technologies that would simplify site maintenance, improve site usability, and more effectively and creatively use a website to promote their expertise.
There is no rule of thumb as to how often the technology running a law firm website should be upgraded. However, ideally, a firm should perform a site audit at least once a year (either internally or with an outside vendor) to determine the areas where its website may be falling short and to identify new technologies that can help deliver a greater ROI on the firm’s web presence.
At eLawMarketing, we recently published a white paper on the subject of law firm website upgrades. The white paper discusses the benefits of deploying a content management system, enhancing site usability and navigation through the display of related items together (e.g., attorney bio pages with links to an attorney's articles, practice areas, client successes, etc.), and opportunities for broader distribution of site content.
Download the full white paper here.
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