But until now, legal marketers had no industry benchmarks to consult to measure how their email marketing campaigns were performing against their peers.
Indeed, clients regularly ask us, "What's a good open rate for a law firm email newsletter?" "A good clickthrough rate?" "A bad bounce rate?"
To address those kinds of questions, today eLawMarketing is releasing a new free report - The State of Law Firm Email Marketing: Benchmarks, Trends, and Best Practices - documenting benchmarks for five key performance metrics generated by campaigns aggregating 6,896,610 emails distributed by law firms of all sizes during four consecutive 6-month periods running from July 1, 2008 through June 30, 2010.
- Gauge and improve the performance of their firms' email marketing campaigns
- Discover how their campaigns are performing relative to the campaigns of their peers
- Learn more about “best practices” in the creation and distribution of law firm email marketing campaigns
Click here to download a free copy of the report.