We're pleased to announce our latest "State of Law Firm Email Marketing" report documenting benchmarks for five key performance metrics (opens, clickthrough, conversions, bounces and unsubscribes) generated by law firm email marketing campaigns aggregating 8,168,215 emails distributed by our top law firm clients between July 1, 2009 and June 30, 2011.
Legal marketers can use the report to:
- Gauge and improve the performance of their own email marketing campaigns
- Discover how their campaigns are performing relative to the campaigns of their peers
- Learn more about “best practices” in the creation and distribution of law firm email marketing campaigns
Click here to download your free report.
Should you find that your law firm's email marketing campaigns are falling short of the benchmarks in the report, consider an email marketing audit.
I will be out of the office this coming Monday, September 17, and Tuesday, September 18.
I will be returning to the office on Wednesday, September 19.
If the matter is urgent, please contact Wendy Wentzel at 610-763-6601 or wwentzel@elawmarketing.com.
Please cc: me on any emails so I can check in later.
Otherwise, I will respond to your email as soon as I return.
Thank you, and have a great day.
best, Josh
Posted by: emonlinemedia | September 17, 2012 at 07:24 PM