We're pleased to announce our latest "State of Law Firm Email Marketing" report documenting benchmarks for five key performance metrics (opens, clickthrough, conversions, bounces and unsubscribes) generated by law firm email marketing campaigns aggregating 8,168,215 emails distributed by our top law firm clients between July 1, 2009 and June 30, 2011.
Legal marketers can use the report to:
- Gauge and improve the performance of their own email marketing campaigns
- Discover how their campaigns are performing relative to the campaigns of their peers
- Learn more about “best practices” in the creation and distribution of law firm email marketing campaigns
Click here to download your free report.
Should you find that your law firm's email marketing campaigns are falling short of the benchmarks in the report, consider an email marketing audit.