LawyerCasting

What Email Marketing Best Practices Can Law Firm Marketers Pick Up From the B2C Space?

The Return Path blog recently listed some email marketing "best practices" that B2B email marketers can learn from their B2C brethren.

Perhaps the most important was integrating social media with your email marketing program. For example, if you publish a blog, are you repurposing some of that content for your email marketing campaigns? How about content from LinkedIn discussions?

Similarly, many email service providers (including yours truly) now offer a feature called social forwarding that allows recipients of law firm email alerts and newsletters to easily forward the content in those emails to their social networks on LinkedIn, Twitter and Facebook. Are you taking advantage of this feature?

Download Google's Updated Search Engine Optimization Starter Guide

For law firm marketers interested in learning more search engine optimization (SEO), we recommend downloading Google's updated Search Engine Optimization Starter Guide, which was released late last year.

Many people seem to think that SEO is rocket science. It's not. In its guide, Google walks readers through essential SEO best practices, including unique and contextually accurate title and description tags, search-engine friendly URL's, composing anchor text in links, etc.

Of course, execution of these "best practices" is a different story, and for that step, it makes sense to work with a vendor offering software that complies with them.

Anyway, Google's guide should be required reading for anyone involved with optimizing a law firm website or blog. Download your copy at the link above today.

Client Diserio Martin O'Connor & Castiglioni LLP Launches New Website

We'd like to congratulate our client, Diserio Martin O'Connor & Castiglioni LLP - aka "DMOC" - on the launch of their new website.

DMOC is a leading Connecticut law firm of about 20 attorneys with multiple practice areas (including corporate, real estate, litigation, intellectual property and trusts & estates) focused primarily on the Connecticut business market.

The site runs on and is managed by our customized content management software, and employs SEO "best practices" in URL structure and meta tagging.