For law firm marketers interested in learning more search engine optimization (SEO), we recommend downloading Google's updated Search Engine Optimization Starter Guide, which was released late last year.
Many people seem to think that SEO is rocket science. It's not. In its guide, Google walks readers through essential SEO best practices, including unique and contextually accurate title and description tags, search-engine friendly URL's, composing anchor text in links, etc.
Of course, execution of these "best practices" is a different story, and for that step, it makes sense to work with a vendor offering software that complies with them.
Anyway, Google's guide should be required reading for anyone involved with optimizing a law firm website or blog. Download your copy at the link above today.