There's been an ongoing debate within the legal marketing community whether it's better to host law firm blogs at custom domains, or subsume them within a law firm's website.
Our view has always been that to maximize the SEO benefits of a blog, the “best practice” is to host the blog at its own custom domain. This will allow the blog to develop its own ranking within Google’s index in connection with a narrow topic instead of getting lost within the broader range of content at the website domain. Hosting a firm blog and website at separate domains also enables both the blog and website to earn “inbound link” credit with Google by linking to each other.
As an example, see a leading blog on corporate governance, Pomtalk.com, published by Pomerantz Haudek Grossman & Gross, which is deployed at a custom domain different than the firm's website (which provides a more general overview of the firm's class action litigation practice focused on institutional investors).
Recent Comments