Comments on Why You Should Always TYPE the Subject Line for a Law Firm Email Alert or Newsletter (Instead of Copy and Paste)Explains why it's important to type the subject lines for email marketing campaigns instead of using copy and paste.TypePad2009-10-29T20:47:16Zemonlinemediahttps://www.lawyercasting.com/tag:typepad.com,2003:https://www.lawyercasting.com/2009/11/why-you-should-always-type-the-subject-line-for-a-law-firm-email-alert-or-newsletter-instead-of-copy/comments/atom.xml/Neil J. Squillante commented on 'Why You Should Always TYPE the Subject Line for a Law Firm Email Alert or Newsletter (Instead of Copy and Paste)'tag:typepad.com,2003:6a00d8342054e453ef012875645d23970c2009-11-08T21:38:31Z2009-11-08T21:38:31ZNeil J. Squillantehttp://www.technolawyer.comI don't recommend typing as you may misspell a word. Instead, create your copy, including the subject, in a text...<p>I don't recommend typing as you may misspell a word. Instead, create your copy, including the subject, in a text editor with live spell checking. A text editor provides you with the benefits of a word processor without having to worry about non-ASCII characters.</p>Steve Imparl commented on 'Why You Should Always TYPE the Subject Line for a Law Firm Email Alert or Newsletter (Instead of Copy and Paste)'tag:typepad.com,2003:6a00d8342054e453ef0120a6b202d7970c2009-11-06T18:03:21Z2009-11-06T18:03:21ZSteve Imparlhttp://www.lawyerboxer.comThis is a great point. The problem is compounded because one cannot always detect the strange characters that have been...<p>This is a great point. The problem is compounded because one cannot always detect the strange characters that have been pasted into the subject line until the (somewhat embarrassingly-appearing) e-mail is sent.</p>
<p>I don't know the technical reason, but it seems that some "message preview" features in e-mailing software are slightly more forgiving about ignoring strange characters than the software components that prepare and send the final message.</p>
<p>The few extra seconds required to type the text of the subject line yield a cleaner, easier-to-read, and more professional-looking message.</p>