In an effort to find cost effective ways to dialogue with customers and prospects, businesses are continuing to increase spending on email marketing. A chart recently published by MarketingSherpa showed that a substantially higher percentage of companies across multiple industries increased their email marketing budgets rather than decreased them.
The reason for this trend is that email marketing has an established reputation for delivering a strong ROI. According to the Direct Marketing Association, email's ROI in 2009 was $43.52 for every dollar spent on it!
Law firms should be encouraged by these trends to continue investing in email marketing campaigns that reinforce their expertise with clients, referral sources and other contacts.