Lawyers are always looking for new channels to publicize their expertise, and thus catch the attention of prospective clients who require that expertise to address legal issues. In a recent post titled "7 Steps to Using Podcasts to Grow Your Practice," divorce lawyer Lee Rosen provides some helpful tips on how lawyers can use podcasts to develop new business.
Rosen observes that a growing segment of the population prefers to learn by listening rather than by reading, resulting in the growing popularity of podcasts. While attorneys can benefit from this trend by creating their own podcasts, such an approach can be time consuming and expensive.
Instead, Rosen suggests the easier path of becoming a guest on podcasts produced by others (which will often already have a solid audience base).
Rosen proceeds to identify seven "tricks" for becoming a guest on an existing podcast and making the most of these opportunities. We recommend it.