With each new collaborative technology adopted by the masses - yesterday it was RSS, today it is social media - the pundits have predicted the demise of email as a marketing and communication tool. However, once again, reports of email's demise are exaggerated. As per a chart recently released by MarketingSherpa summarizing the results of a survey on how people share information, email remains a key communication tool utilized in tandem with social media to "increase engagement, deliver relevant content and build contact databases."
As an example, the survey reports that when asked what methods they use to share something from the Internet with their friends or family, such as a video, link or article, 78% of consumers responded that they forward a link to the content via email. Only 22% cited social media as their "sharing" method of choice.
Click here to view a large, printable of the chart displaying the results of the survey.
Click here to read MarketingSherpa's complete analysis.