A recent survey of social media marketers released by MarketingSherpa found that a significant percentage rated social media as "very effective" or "effective" at influencing brand reputation (92%); increasing brand awareness (91%); increasing site traffic (88%); and improving search rankings (87%). A substantially smaller percentage felt social media was effective at generating leads (65%).
In terms of social media tactics, the most effective cited were user reviews, relationships with bloggers, discussion groups, and online news release distributions. Albeit marketers found the impact of these tactics sometimes difficult to measure.
Read a more detailed discussion of the survey results on eMarketer.com.
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