SEO Cited as the Number One Online Marketing Tactic in Forbes Study

A recent Forbes study found that the number one online marketing tactic for generating sales online was search engine optimization (SEO). There was some discrepancy concerning the second most effective tactic: smaller marketers preferred email newsletters, while larger companies preferred pay-per-click advertising (with email marketing being a close third). While law firms don't close sales online, but simply generate leads, the article highlights the importance of making sure your firm has a strong SEO and email marketing program.

Comments

[Marc]

That was a good read. Honestly, I'd have thought it a toss up as PPC and SEO are pretty close and often go hand in hand. I suppose I underestimated the amount of smaller website owners who do SEO own their own.