Law firms and individual attorneys considering whether to start using online video as a marketing tool need look no further than research by comScore finding that more than 100 million unique US Internet users visited YouTube during January 2009. Those viewers watched an average of 62.5 videos each. While those numbers are impressive--remember they are just for YouTube--comScore's research further showed that a total of 147.3 million unique US visitors--almost half of the United States' population--viewed an average of 100.7 videos each.
eMarketer notes that much of YouTube's growth results from videos that its users post on the site, or user-generated video (UGV). eMarketer projects that in 2009, about 18.1 million US Internet users will create UGV, and the number of those UGV creators will reach 27.2 million by 2013.
Figures like these make clear that online video has become a viable marketing channel for those lawyers and law firms willing to invest in quality video production.