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March 16, 2009

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ZK@Web Marketing Blog

Formerly called Overture, it has great ROI for competitive and niche keywords. You must be cautious here. Some competitive keywords can have $10 CPC prices or higher to get in top 10. Be willing to still bid on competitive keywords and accept 2nd or 3rd page placement and ROI is still pretty good provided your ad text is compelling for the keyword and your site relates. Niche keywords can even have high costs as Yahoo! Search Marketing has the largest distribution but ROI results are even better. Yahoo! Search Marketing is another 1st tier network you want to be on for exposure and establishment of a viewer base. Be willing to break even on some keyword categories if it is toward that end. A highly recommended pay per click search engine.

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