Time to Build Law Firm Websites Using Flash? Not Quite

Last year, Google announced that it was developing a new algorithm for indexing textual content in Flash files. A post on the official Google blog indicated that web designers could expect improved visibility of their published Flash content. Google provided an FAQ on its webmaster central blog to address questions about this development.

Later in the year, Google announced improved tracking of Flash content with its Google Analytics application.

Does this mean law firms interested in search engine optimization should now be launching Flash websites? The consensus is no, and that despite the advances, Flash still can't compete with HTML text in terms of search engine friendliness. To learn why, we recommend Flash and SEO - Compelling Reasons Why Search Engines & Flash Still Don't Mix (from the well-respected editor of SEOMoz) and Search-Friendly Flash? (from Vanessa Fox - who founded Google's Webmaster Central resource).