For anyone in Philadelphia on Tuesday, November 11, 2008, I'll be speaking from 10:30 am - 11:45 am at the Loews Philadelphia Hotel as part of the Legal Marketing Association's QuickStart program.
The topic is: Managing and Monitoring Your Firm's Reputation Online. Items to be covered include:
- How to monitor online conversations about your law firm
- Using online PR services to increase your firm’s visibility and promote its expertise
- Blogging “best practices”
- Keeping positive references about your firm at the top of the search engines
- Understanding the risks and opportunities from social networking sites
- Guidelines for creating a Wikipedia entry about your law firm
I've been told I can invite guests, and so if you're available at the above date and time, I'd be delighted to have you attend as my guest. Just let me know in advance so I can ask the program coordinators to create and leave a nametag for you at the entrance to the conference room.
Here's a link to the LMA Quickstart webpage where you can access further information about the program, including a brochure.
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