Leading brands are now using Twitter in ways that law firms can learn from, as per a recent post on the Search Engine Journal:
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To update customers on company deals, promotions and coupons (Dell, Starbucks)
- To offer customer support (JetBlue, ComCast)
- To converse with customers (Southwest Airlines)
- To invite customers to upcoming events of possible interest (Whole Food Markets)
- To run ask-and-answer sessions (H&R Block)
- To offer an alternative subscription option (ATTNews)
- To post company news and discuss with listeners (BreakingPoint, Ford)
- To promote the corporate blog (Kodak)
Lawyers might consider promoting their blogs via a tool like Twitterfeed, or alerting clients about breaking legal developments (decisions, legislation, regulations) and briefly discussing their impact. Q&A on a timely topic also seems like an interesting idea.
Hello and thanks for mentioning BreakingPoint in your post, we are honored. Twitter has been a wonderful tool for us to engage directly with our community and as a source of business leads. But I think the best use has been in terms of learning from them (network engineers) which helps in our product development.
I've included the link to my personal blog which has more details on our work with Twitter and other social media strategies.
Kyle
BreakingPoint Systems
Posted by: Kyle | October 24, 2008 at 07:47 AM