Learned from a Forbes email newsletter about Vitrue's new social media index, which measures references to brands across the full spectrum of the social media universe, including blogs, micro-blogging sites like Twitter, social networking sites like Facebook, and social bookmarking sites like Digg. The index doesn't indicate whether references are positive or negative; it just measures the volume of conversation.
For example, the index shows that Burger King is way ahead of competitor Taco Bell in social media mentions, scoring 84.9 to TB's 46.4. However, a closer look at the data reveals that the two brands have different strongholds, with Burger King netting lots of mentions on social networks like Facebook and MySpace, and Taco Bell snagging more references on microblogs like Twitter (as per Forbes).
Run your firm's name through the algorithm for fun and see how "hip" (or not) it is.
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