One of our aims on this blog is to provide brief reviews of the major social networking sites (e.g., Facebook, LinkedIn, etc.) in terms of their value to lawyers as marketing and business development tools.
Twitter describes itself as "a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?" But this is really not the main value for attorneys and other service professionals from a business development standpoint.
As pioneers such as Kevin O'Keefe, Steve Matthews, Bob Ambrogi and others have explained, Twitter can help lawyers develop business by:
- enabling you to network with like-minded peers (and by "like-minded" we mean sharing professional and/or personal interests), which can lead to business referrals, speaking gigs, and similar opportunities, as you and your growing circle of contacts seek to help each other succeed;
- showcase your expertise by publishing links to blog posts, articles and other content that you have authored, which can attract the attention both of prospective clients and media folks, who are always looking for experts to quote in articles;
- respond to questions published by others on Twitter seeking help in an area where you have expertise; providing assistance gratis to someone in connection with a simple inquiry may result in paying business down the road as that person confronts more complex legal issues;
- monitor conversations among your peers as a way of remaining aware of trends and developments in your field.
For further tips and tutorials on using Twitter, visit our "Twitter" category page. Check back regularly for new posts.
If you're a lawyer looking for additional "hand holding" in learning how to use Twitter (as well as LinkedIn and other social networking tools) for marketing and business development, consider contacting us for a brief tutorial. Click here to download our "social media training" brochure.