Found this nice summary of 5 tips to produce effective law firm video on the TechnoLawyer blog. We've already blogged about the basics of law firm video, but this TechnoLawyer post nicely sums up several important best practices:
- Hire a Professional (for production)
- Optimize for Search Engines
- Promote Your Video (via email, an online press release, etc.)
- Go Local (i.e., embed the video on your website)
- Make Sequels Simultaneously (that is, produce several short clips at one time for economic efficiencies)
For a more detailed discussion of these best practices see the TechnoLawyer post.