Law Firm SEO: Title Tags - What They Are and How to Use Them to Obtain Higher Search Engine Rankings for Your Law Firm Website or Blog

We'd like to start reviewing some of the top factors that are likely to influence the ranking of a law firm website or blog in search engine results, particularly Google.

First factor: the title tag of a web page. There is general agreement among SEO experts that placing the search term or phrase that you are targeting in the title tag of a web page's HTML header is a critical factor when attempting to obtain a high search engine ranking for that search term or phrase. For example, Jill Whalen, a leading SEO expert, calls the title tag, "one of the most important factors in achieving high search engine rankings." Google itself stress the importance of descriptive and accurate title tags.

Writing good title tags involves a couple of steps. First, keyword research can help identify the optimal keywords to use in your title tags given your law firm's expertise, geographic location and other factors (or the subject matter of your blog). Second, as Whalen stresses, it's important to make sure your title tags are appropriately descriptive - don't just throw your law firm's name into the title tag and leave it at that! Third, since you want people to click the link to your website if it shows up in the search engines, the title tag should sound compelling (think advertising copy). Fourth, the title tag for a web page should match the content on that page, but not be identical to any particular sentence on the page. See Whalen's article for a more complete discussion of these and other "title tag" best practices. See also this recent post on DailyBlogTips entitled: Search Engine Optimization: The Title Tag.

Because the title tag is so critical to high search engine rankings, make sure that the content management software you use to maintain your website or blog gives you the ability to customize the title tag for each of the website's or blog's pages.

Comments

[DUI Lawyer]

I think it is also important to note that a good title tag includes a "call to action".

Adding a call to action to a title will entice a visitor to click on your link and hopefully increase your website's traffic.

Using title tags that basically mimic your competitors websites does nothing to help separate your site from the masses.