Stat Highlighting Importance of Subject Line in Law Firm Email Alerts

Came across this interesting stat from the Email Sender and Provider Coalition in a white paper from one of our technology partners: 69% of subscribers base the decision to send your message to the spam folder on the subject line (December 2006). Quite simply, the subject line can make or break your campaign. Which is why it's important for law firms to follow "subject line" best practices.